Performance Driven Marketing
Any particular campaign aims to demand a certain action from a specific targeted audience, usually the action could be measured at the users end by watching a video or reading an article or by filling a lead form, requesting a call back or calling your business, whatever the action is we can customize fully digital media plan based on this action which usually falls in these categories.
1-Cost per lead (CPL) advertising
This is a simple model, client pays for every lead, we do not only provide CPL but our leads are qualified leads so you only pay for interested users who are more likely to convert.
2-Cost per Action (CPa) advertising
This model is ideal if you wish to promote a certain action on your website, like signing up , downloading a catalog, subscribing to trail service, or listing an item.
3-Cost per Sale (CPs)advertising
This model is ideal if your offer one service or an e-commerce shop where you only pay per completed transaction, it enables brands to scale up sales at a large volumes.